Status Update:

John and Ben did a fantastic job closing out their last FLEX. This week, we explored two possible paths forward: fine-tuning their "customer machine," or developing a new go-to-market strategy for franchising to personal trainers. They opted to focus on the latter this week, so will be reviewing the assigned videos and completing the associated worksheets, which we will discuss next week and likely build a new FLEX around their learning.

They're a very diligent team, but may benefit from a little extra encouragement in engaging in the process. They were discouraged by how long last week's experiment took them (6 hours). We discussed their feelings around this and estimated that this week's assignments will likely take them just 2 hours, and they expressed that this seems manageable.